To Mars and back. The F1 Las Vegas Grand Prix returned for its second year to the iconic Las Vegas Strip. Thousands of lights, luxury sponsors and amazing activations that you cannot imagine in any other part of the world. 

The 2024 edition was a success, even more spectacular of the forst 

For the 2024 event, the Las Vegas Grand Prix is expecting to welcome over 300,000 attendees throughout race weekend with all the tickets sold out on Sunday.

The numbers are astronomic: according to Forbes Last year’s inaugural race was a huge financial success, contributing a staggering $1.5 billion to Nevada’s economy and generating $77 million in tax revenue, which funded vital community programs and schools.

In a city that never sleeps, especially during a Formula 1 weekend, the numbers of activations is countless with most of the brands involved in F1 with a very special booth. And if the streets are packed, once you enter the paddock, you find a concentrate of what Las Vegas is: glamour, lights, extravagance, amazing food. Sports and celebrities. A winning cocktail.

 “When I think at Formula 1 I thank at amazing cars, glamour and this matches very well with amazing food and wine”, states Alain Ducasse, a big fan of Scuderia Ferrari and first of all, Charles Leclerc: “we have a champion in Monaco. We love Charles. And here we are from Monaco to Las Vegas.  Alain Ducasse’s name is synonymous with fine dining, and his career is littered with unprecedented achievements. His restaurant Louis XV at Monaco’s Hotel de Paris was the first-ever hotel restaurant to earn three Michelin stars.  Alain Ducasse, Mario Carbone, David Chang, Masaharu, Yannick Alleno Morimoto, Wolfgang Puck just to mentions a few.

But the attractions do not finish here. If the terrace on top of the Bellagio Fountain Club has a spectacular view on the track and the Tour Eiffel of the Paris hotel, the paddock club at the 4th flour of the pit building is simply a spaceship to the moon. Imagine that there is even a skate circle for ice skating, a dance floor with famous dJs, artists, entertainment , fine cuisine and even a wedding chappel.  

 Smooth Operator – Carlos Sainz also has his own special lounge, “Smooth Operator.” “Why not?” commented the Ferrari driver. “This opportunity was proposed to me and it seemed like a wonderful opportunity to involve my fans. The idea of Smooth Operator is really interesting, and it’s nice to see people’s affection.”