The F1 Las Vegas Grand Prix returns for its second year to the iconic Las Vegas Strip. Thousands of lights, luxury sponsors, and breathtaking activations that are impossible to imagine anywhere else in the world.

For the 2024 event, the Las Vegas Grand Prix is expecting to welcome over 300,000 attendees over the race weekend, with all tickets sold out by Sunday.

The numbers are astronomical: According to Forbes, last year’s inaugural race was a massive financial success, contributing an astounding $1.5 billion to Nevada’s economy and generating $77 million in tax revenue, which funded vital community programs and schools.

In a city that never sleeps—especially during a Formula 1 weekend—the sheer number of activations is staggering. Most of the brands involved in F1 have set up unique and extravagant booths. While the streets outside may be packed, stepping into the paddock feels like entering the essence of Las Vegas itself: glamour, lights, extravagance, world-class food, and, of course, sports and celebrities—a winning combination.

“When I think of Formula 1, I think of incredible cars, glamour, and that pairs perfectly with exceptional food and wine,” says Alain Ducasse, a passionate fan of Scuderia Ferrari and, above all, Charles Leclerc. “We have a champion in Monaco. We love Charles. And here we are, from Monaco to Las Vegas.” Alain Ducasse’s name is synonymous with fine dining, and his career is filled with extraordinary milestones. His restaurant Louis XV at Monaco’s Hotel de Paris was the first-ever hotel restaurant to earn three Michelin stars. Ducasse, along with renowned chefs like Mario Carbone, David Chang, Masaharu Morimoto, Yannick Alléno, and Wolfgang Puck, represent the pinnacle of culinary excellence.

If the terrace atop the Bellagio Fountain Club offers a breathtaking view of the track and the Eiffel Tower replica at the Paris Hotel, the Paddock Club on the fourth floor of the pit building feels like a spaceship to the moon. Imagine this: a skating rink for ice skating, a dance floor with famous DJs, live entertainment, and, of course, exceptional cuisine.